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Live blogging at EASN

I added another new string to my bow on Friday, by helping out at the European Automotive Strategy Network (EASN) conference at the Eaton Hotel in Birmingham…

Good pal and business associate Paul Hadley and workaholics Aquila TV provided the event with streaming video, live blogging, delegate interviews and tweets, allowing those in the automotive industry who were unable to attend to get a realistic picture of the topics discussed, presentations given and outcomes of the day.

Interestingly, one of the afternoon sessions was a discussion on how best to help SMEs network and keep up to date with the massive changes the industry is experiencing right now. A major point was that SMEs rarely have the financial and human resources to attend such conferences in person and as a result, may not have the opportunities to influence policy and infrastructure that the bigger players can easily afford to capitalise on. Webinars were mentioned as a useful tool, and we were asked by several people on the day for further details on the service. Seems like a perfect match for this and most other industries.

Live blogging itself, well! I’m a professional writer and as such I’m used to the luxury of time to edit, proof and review before publishing. So the speed at which I needed to convert presentation and brainstorming details into salient points was a concern. I needn’t have worried though. The process of transcribing what’s happening, as it happens, was a lot easier that I’d imagined. This was helped by the knowledge that we could go back and edit posts for typos, name spellings and so on after the event. The applications used by are easy to learn and simple to use. Throw in live video, delegate & speaker vox pops and the interaction from industry specialists and laypeople from beyond the event and you have the makings of a highly informative, engaging and, yes, entertaining online service.

The day sped by, I met a lot of people passionate about the automotive industry’s future and had a lot of fun. I hope to do more of this in future. For more information on, and how they can help your event reach and engage more people follow this link.



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