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Social CRM: What it is & what it ain’t

I’ve been pointed in the direction of this Mashable article from back in May 2010. My thanks to Stuart Parker and Andy Mabbett, two people I know from both Twitter AND real life (I know, shocking. Who knew the two could mix?! 😉 ) I could tell you why this is a fantastic piece that’s […]
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In other news, zombies

When I’m not helping businesses plan, promote and communicate, I get involved in all kinds of other stuff. Comedy is a big passion for me and one of my plans for 2010 is to get more involved with the making of it rather than just sitting back and enjoying it. Tomorrow brings episode five of […]
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Next Steps for Paperchase – A Brand Issue

I love apologising. Seriously! If I’ve screwed up, then apologising and doing what I can to make it right is the quickest way to restored faith all round. Sometimes, it’s hard to do and sometimes the reparations are far beyond the scope of the initial issue. Integrity is a slippery thing, hard won and easily […]
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