Corporate Tweeting – Dos and Don’ts

Yet more good stuff from Social Times: How to have multiple people tweet from the same corporate account I especially like the last 3 points on things you shouldn’t worry too much about 🙂

Ouch RT @unmarketing: PR agency loses biggest account with a single tweet

Ouch RT @unmarketing: PR agency loses biggest account with a single tweet http://bit.ly/jwvkDR

The Hidden Costs of Social Media – Social Times gives us the lowdown

Been meaning to link to this insightful post from Social Times: The Hidden Costs of Social Media Marketing and How To Beat Them since it came out a week and a bit ago. It’s a good overview of how to get over the idea that social media is cheap or free. I’m adding it into […]

What Is Social Media Marketing?

It’s something past 10pm, I’m reading Q&As on LinkedIn. (I DO have a life, actually. Just not tonight :D) Someone recommends a book in their answer and links to the book site. The price is higher than I expected but not unreasonable. I download a free sample to my phone, scan-read it through… 10 minutes […]

Looking to start or improve your corporate blog?

Download this comprehensive quick start guide to Corporate Blogging from Open View (via this Social Times post: http://lnkd.in/WASaXW ) – Free – requires email registration to download

Promoting Products & Services on LinkedIn – Examples

One of the advantages of running a business dedicated to helping other people promote and develop their businesses, is having a great excuse to use my own promotional efforts as a test-bed before recommending options to my clients. As you might have noticed, I’m particularly fond of social/digital/online media, which can be really effective for […]

Social CRM: What it is & what it ain’t

I’ve been pointed in the direction of this Mashable article from back in May 2010. My thanks to Stuart Parker and Andy Mabbett, two people I know from both Twitter AND real life (I know, shocking. Who knew the two could mix?! 😉 ) I could tell you why this is a fantastic piece that’s […]

When Internal Comms Goes Bad: http://www.bbc.co.uk/news/uk-england-cumbria-12307749

Tuning up your corporate voice for 2011

I’m pleased to confirm that from 1st February I am available for more freelance and short contract work. My current full time agreement is up on 31st Jan and, while I’ve enjoyed the relative stability of what my Mum might call a ‘proper job’ – regular hours, a desk that’s ‘mine’ and sausage toasties for […]

LinkedIn Company Profiles – now we’re talking business

Business networking site LinkedIn gave companies the opportunity to build profiles of their businesses some time ago but they were fairly one dimensional – a simple overview and some pulled through data about who works or worked at a company. More recently, LinkedIn has added value to company profiles by including a products and services […]

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